Low cost advertising starting from just $10.00 per CPM All 'Banner Zones' use cache defeating technology, meaning the reporting of statistics is more accurate.
Banners can be targeted to meet a specific audience by placing an advertisement on a particular page. Banners can be placed at the top, bottom or left hand side of a specific page. To reach a wider audience though, we recommend displaying your banner on all pages where a side or top menu exists. This is known as "Run Of Site". To maximise this type of advertising, a limited number of adverts exist per zone. Terminology
CPM - Cost Per Impressions. ie. $10 CPM represents $10 per 1,000 displays of a banner.
CPC - Cost Per Click. You pay an agreed amount for each click-through to your site.
CT - Click Through. A click on an ad which takes the viewer to another site.
CTR - Click Through Rate. This is the number of people who click on an ad (banner or text link) divided by the number of displays of the ad, represented in percentages.
e.g. 50 people click on an ad that has been shown 1000 times, which works out at: 50/1000 X 100% = 5%.
ROS - Run Of Site. This means your banner will be displayed on most or all pages of the site. Banner Sizes
These are the most commonly accepted banner sizes. Items in bold/italic are banners used throughout www.realestateads.com.au
Size(pixels) / Type
728 x 90.....Leaderboard
468 x 60.....Full banner
234 x 60.....Half banner
392 x 72.....Full banner with vertical navigation bar
120 x 240...Vertical banner
125 x 125...Square button
120 x 90.....Button #1
120 x 60.....Button #2
88 x 31.......Micro button
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